Luxury brands are increasingly prioritizing sustainability, with companies like Chanel and Burberry adopting eco-friendly practices. This article examines how high-end fashion houses are reducing their environmental footprint, from sourcing sustainable materials to supporting biodiversity. It highlights the shift in luxury consumer expectations towards sustainable practices and how brands are adapting to meet these demands.
Virtual influencers, like Lil Miquela and Shudu, are digital characters with massive followings who collaborate with top brands. This article explores the rise of CGI influencers, their impact on social media, and how brands are using them to appeal to tech-savvy consumers. It also discusses the ethical considerations of virtual influencers, including transparency and authenticity in marketing.
