TikTok has quickly become a powerful platform for setting and spreading fashion trends, from “cottagecore” to “dark academia.” This article explores how TikTok’s short-form content allows users to share styling tips, showcase outfits, and build viral fashion communities. It also highlights how brands are engaging with TikTok influencers to reach new audiences and stay relevant in a rapidly changing fashion landscape.
Nostalgia for the early 2000s has fueled the revival of Y2K fashion, bringing back low-rise jeans, mini skirts, and chunky sneakers. This article dives into why Gen Z and millennials are embracing Y2K aesthetics, exploring the cultural impact of social media influencers who are reviving these retro styles. It also examines how major brands are updating Y2K pieces with modern twists for a fresh, current look.
